What sort of voice do you use when you write a blog post? Do you have an informal or personal tone to your writing? Or do you prefer the more formal structured approaches?
Perhaps you like to adjust your writing style to suit the topic. Many good writers do, but my observation has been that even some of the top bloggers use essentially a single voice in most of their writing.
Randy Olson’s book, Don’t Be Such A Scientist, slams the scientist for being too cerebral when it comes to writing for the lay reader. He explains that scientists are too literally minded, are poor story-tellers and in general tend to be unlikeable when they write about their passion, Science (check out Talk of the Nation interview).
Bill Bryson is one of my favourite authors. He has written earnestly and engagingly on Science, and often. Just read a chapter or two from his book, A Short History of Nearly Everything, and you’ll know what I mean. But he’s not a scientist.Bryson is a journalist. Yet even for me, twice a Science graduate, his ‘voice’ immediately captures my interest in the Science he writes about. He speaks as if he is talking with me, not talking directly at me.
Can bloggers learn a thing or two from successful writers like Bryson?
I think we can. But I also feel there’s more to it than just being able to write well in a specific style.Genre
Knowing the appropriate genre to use, as well as how to apply it, is part-way to writers’ success. My literary friend and blogging colleague, Virginia Yonkers, agrees with this point of view.
Is there a single genre that is appropriate to writing blog posts?
Or should the genre be selected according to the topic of the post? Could genre be chosen to address a particular target group within the readership of the blog?
There are six genres that embrace most of the writing styles that bloggers may use:
Which would you select when you write your next post?