Welcome to you all
The day 27 task is to write a post on the light we throw on our personal brand through comments.
Here is my post.
I chose my brand right at the start when I named my blog site, but there's a bit more to it than that.
Last year I published a book of sonnets entitled “Sonnets of Middle-earth”.
photo by Catriona Margaret Allan Dear
I thought of the name since I lived in Wellington where all the Lord of The Rings movies had been filmed, and of course Weta Workshop which is also centred in Wellington. Peter Jackson had already affectionately called Wellington Middle-earth so I thought that I’d borrow the name (after all, so did Jackson) from Tolkien.
When it came to thinking up a name for my blog, it was not difficult - Blogger in Middle-earth. I realised that there were relatively few people from New Zealand, let alone Wellington, to be found in the blogosphere. In fact it was only recently that blogging friend and co-commenter Sarah Stewart and I met - Sarah is from Dunedin, New Zealand.
I also decided to use the name Middle-earth in my signature. That caused a few comments just to ask about the name, and I still get a few now and again. I don’t always use it, but if I visit a blog for the first time, I put it in.
Māori is a national language of New Zealand. So I have made part of my branding the greetings and parting phrases of that language.
It has been good for me, for I was (and still am) not too well-versed on the Māori language. So by helping others learn something about an Australasian language new to them, I have learnt something too.
Ka kite anō